Automating call tracking and lead management workflows with FortiSOAR

[tylerkelley1980]

Using FortiSOAR’s playbooks to automate call tracking analytics and lead distribution can streamline marketing and sales operations. By integrating APIs from call routing tools, it’s possible to trigger actions or alerts when high-value leads call in. This setup mirrors incident response automation but for business data. Has anyone experimented with similar workflow automation outside cybersecurity?

[tkanade]

Can you provide more details about call routing tool? Can it call external REST API endpoint incase a condition is met, in example you stated, will this tool call external API when high value lead calls in ?