URL Filter not blocking sites 60F

I have a Web Filter security profile already in place. Along with AV, DNS, APP, SSL filters as well. I am trying to add a site to URL filter for it to be blocked. I got this to work at one point by selecting Wildcard, Block, Enable. I had it written as *.website.com and it seemed to work hit or miss (seems like if you cleared your cache and retried it would give you the blocked splash page when trying to access the site). I am trying to block a website now and it will not block no mater what I do. Same for the old site that originally DID get blocked. I have the security profiles all set up as they should be and they haven't been touched. Why is this not working? 60F version 7.2.9