How to add product list in AWS Service list Catalog and Launch it

I have been trying to automate AWS account creation using the AWS services list catalog. I've created a portfolio in the service catalog called 'AccountFactory'. And I've added a product to the portfolio called Account Builder. I can see the 'AccountBuilder' under the admin products list. But when I go to the products list on the top (not under the admin products list) that list is empty. There is nothing there. How do I get my 'AccountBuilder' to appear in the upper products list where I can launch it?